PMM Secrets: Telling a blockbuster product story that sells
Fade in:
ACT 1: The Hero’s Call (Your Customer’s Journey Begins)
Every great Hollywood story starts with a hero—a reluctant protagonist facing a challenge they can’t ignore. In our screenplay, that hero is your customer. They’re struggling with inefficiencies, losing time, or missing opportunities. They don’t know it yet, but they’re about to embark on a journey that could change everything.
Enter the VILLAIN—the insidious force keeping them from success. It could be outdated processes, complex technology, or even a lack of awareness about better solutions. The villain is strong, but our hero isn’t alone.
ACT 2: Rising Tension (Pain Points Intensify)
The hero tries to navigate their challenges but keeps hitting obstacles. The villain tightens its grip. The customer struggles, growing frustrated as they seek solutions.
Then, just when things seem bleakest…
ACT 3: The Guide Appears (Your Product as the Mentor)
Like Obi-Wan to Luke or Morpheus to Neo, your product or service steps in—not as the hero, but as the guiding force. It arms our protagonist with the knowledge, tools, and confidence they need to battle their challenges head-on.
With each new feature, with every seamless integration, the hero gains strength. Slowly, the tides begin to turn.
ACT 4: The Showdown (Transformation Takes Shape)
A climactic moment arrives—the hero makes their final stand. The product helps them implement changes, streamline operations, and achieve what once seemed impossible. The villain—the inefficiencies, the frustrations—loses its power. The hero emerges victorious.
The customer’s transformation is complete. They’ve evolved from struggling to thriving, armed with a new perspective and empowered by the solution that guided them.
ACT 5: The Resolution (Call to Action)
Every great film ends with an invitation—one that hints at a sequel or offers the audience a way to engage further. Your call to action serves this purpose: What’s next for your audience? Should they schedule a demo? Download a resource? Step into their own hero’s journey?
Fade to Black
This isn’t just a marketing strategy—it’s a cinematic experience. Master these storytelling elements, and you won’t just sell a product; you’ll create an unforgettable journey that keeps customers—and your sales team—coming back for more.
And if you need help with creating blockbuster product story, give us a shout and let us see if we can help.
