Position. Message. Dominate.

Your market is evolving—so should your strategy. GTM CATALYST GROUP helps you craft positioning, messaging, and go-to-market plans that connect with your audience and outpace the competition.

Our Services

Go-to-market strategy

Accelerate growth with a tailored go-to-market strategy. We help you define target audiences, refine positioning, craft impactful messaging, and create actionable plans to ensure a successful launch and sustained market success.

Product strategy

Boost your product’s success with tailored strategy consulting. We help refine positioning, craft compelling messaging, and align go-to-market plans to drive growth and deliver results.

Market & Product research

Unlock insights with tailored product and market research consulting. We help you identify opportunities, understand customer needs, and analyze market trends to inform smarter strategies and drive growth.

how you can work with us

Strategic framework Engagements

  1. Go-to-Market Strategy Development

  2. Positioning & Messaging Workshops

  3. Competitive Landscape Analysis

  4. Target Market / Customer Research

  5. Brand Strategy Alignment

Planning Engagements

  1. Sales Enablement Content

  2. Demand Generation Campaign Plan

  3. Product Launch Plan and Launch

  4. Customer Journey Map Creation

  5. Channel Marketing Support

Project-Based engagements

  1. Collateral Development

  2. Pitch / Presentations

  3. Thought Leadership Content

  4. Blog / Advertising Copywriting

  5. Custom Content Creation

Read the Leading with impact blog

Let’s Connect

"Ready to take your strategy to the next level? Schedule an introductory session to uncover tailored solutions for your go-to-market, product, and messaging needs. Let’s create a plan that drives growth and delivers results.

about Us

Hi. My name is Tim Norris, and I am Founder and Chief Storyteller at GTM CATALYST GROUP.

With 20+ years of experience in go-to-market strategy and product positioning, I help companies craft compelling narratives that drive growth and differentiation. As Founder of GTM CATALYST GROUP, I specialize in creating adaptable strategies for evolving markets, delivering results in product marketing, sales enablement, and branding. I thrive on leading teams, solving complex challenges, and turning bold ideas into impactful strategies.